Logo Variations
Sketch Process & Logo Concepts
While working on the design, I explored many different directions, fitting the "nautical" style requested. For some of the early drafts, I tried to mimic the illustration styled logos of the 1900s. Eventually, I leaned to a more modern design that focuses on a more metaphorical use of the whale motif.
Branding in Action
After working with the owner of the agency, I was able to see how the brand was utilized in their website. This also showcases one of the brand assets in the lone harpoon design and how it can be used to add more personality to the project.
